If you own a local business and are looking to boost up your sales, there’s a new way to do that. With all the new technology occurring, there are constantly newer and more innovative ways for you to treat your clients right and make them come back for more.

The website is called Foursquare and in a nutshell, it allows you to use your cell phone to “Check In” and share where you are with your friends. This is done easily via apps for iPhones, Android phones, Blackberry or a phone’s internet browser.

The benefit to this is to let people know where you’re eating, the businesses you shop at, and even local places like parks and museums you visit. You can even leave a quick review when you “Check In”.

Who knows, your friends may be near and end up getting together with you.

However, the power of Foursquare for you business is where it really gets interesting. You see, you can link up your Foursquare account to Twitter and Facebook and get your Check In broadcasted to your friends and everyone following you on both of those other platforms. So, if I check into your local barber shop, there may be thousands of people who will view that I went there and gives you exposure to all of my friends, Facebook pals, and Twitter followers.

Can you start seeing how powerful it is?

Now for the real secret to cashing in using Foursquare. They have a status called Mayor for whoever Checks In to a particular place the most. So, if I go to a restaurant called Frank’s Hot Dogs and Lobster (believe me, I probably wouldn’t) and I have the most check ins from their, I become the Mayor of Frank’s Hot Dogs and Lobster.

Wouldn’t it be grand if Frank’s Hot Dog and Lobster awarded the me, the Mayor, with a free order of fries and drink or something like that. What this means is that I would have put their name out more than anyone else using Foursquare and they’re simply showing me some love for it. It’ll cost them less than $3 to hook me up while they’re getting $1000′s in free exposure.

Although this new method of getting repeat business can work for any type of business, there are specific types that it lends itself too exceptionally well.

Stay tuned in the next few days since I’ll be posting three types of businesses that can drastically increase their sales by simply using the power of Foursquare.

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